Your in-house programmatic partner

We’re MiQ, a programmatic media partner for marketers in all phases of the in-housing journey.
Whether you require a fully managed service, or consulting services to help you scale, our better connected approach to programmatic advertising means you can deliver real business outcomes in an increasingly complex world.

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Why MiQ?

Launch

and scale activity faster

Deliver

unbeatable performance

Retain

transparency and control over your campaigns

Drive

cost efficiencies without compromising on innovation

Key challenges that brands face when bringing programmatic in-house:


Recruiting and retaining campaign management talent


Access to data science


Staying on top of and managing multiple DSPs


Managing a growing number of channels, formats & platforms


Finding answers for the emerging identity crisis

How MiQ helps

People

Scalable trading & data science expertise
Our team of agile programmatic experts can provide end-to-end campaign management, or become an extension of your in-house team:

Data scientists, analysts, and solutions engineers to unearth insights and diagnose your business challenges.

Traders that convert these insights into omnichannel media activations.

Creative designers and developers to tell your brand's story, through innovative formats, data driven creative solutions, and beautiful assets.

Client service and ad operations teams to offer around-the-clock support and assistance before, during and after your campaign.

Technology

Powering DSP-agnostic, omnichannel campaigns
MiQ’s proprietary technology automates and integrates the many elements of a programmatic campaign in order to facilitate faster launches, integrated cross-channel executions and better performance.

  • Plan with predictive intelligence for campaigns that are optimized from day-zero.
  • Activate seamlessly across multiple DSPs and channels such as video, connected TV, native, audio and display.
  • Customize campaigns around your challenges to deliver exactly the business results you need.

Partnerships

Identity solutions & data-rich intelligence
Brands that work with MiQ can tap into a vast array of data partnerships that offer limitless testing opportunities, so that you can innovate faster and respond to the rapidly evolving programmatic space:

  • Identity solutions to extract maximum value from your first party data.
  • Advanced contextual targeting that’s cookieless ready.
  • Over 175 integrated data providers for rich consumer insights.

How we work with you

Our tech


A full-service solution with MiQ’s trading experts and DSP licenses
✓ Accelerated campaign launches
✓ Unbeatable performance

Your tech


Enlist MiQ trading experts to manage campaigns within your own licensed DSPs
✓ Maximum transparency and control

Hybrid


Test new platforms, managed by MiQ, alongside your own DSP licenses and staff
✓ Drive innovation and cost efficiency

Testimonials

Whitepaper

Choosing the right in-housing solution for your business

Getting the most out of a managed service relationship
In this paper you'll learn:

  • The different marketer needs and motivations for in-housing, and the challenges you can expect to face
  • What the path to in-housing looks like, and the steps brands need to take to succeed
  • The continuum of in-housing solutions and how they can be applied to meet your precise challenges
  • How to get the most out of your managed service partners
  • How does MiQ tech: Trading Lab, Analytics Studio, Intelligence Hub empower the brands we work with?
  • Case study: How MiQ helped a telecoms company achieve better performance and efficiency on their in-housing journey
Download the whitepaper

Contact the team

Kenny Witt

Sales director, In-housing

Send Kenny an email

Ashley Watson

Sales director, In-housing

Send Ashley an email

Matt Sattel

SVP, Head of In-housing

Send Matt an email